Thursday, 15 December 2016

Babies are special but so are Mothers!

Motherhood is indeed the most beautiful roles of all, a women plays in her life. A woman goes through many pleasant/ unpleasant experiences and challenge physically as well as emotionally through this stage of life. 

Once the baby arrives, the whole attention, love, care and affections shifts to the new born. All a mother does is ensures to provide the best to the newly arrived bundle of joy in every possible way... while she is busy all day long to fulfill the needs of the newly born, She tends to neglect herself and her needs as the baby takes the priority over hers. However, a mother needs equal care and attention post pregnancy too as she goes through a lot of stress and fear along with an added responsibility of taking care of the baby completely.

The stage is set for the launch of "Himalaya for Moms"

Himalaya, a leading home grown wellness brand understands that "Babies are special and so mare Mothers". Mothers need taking care of too is the heartfelt realisation by Himalaya and thus they launched a range of Himalaya FOR MOMSIndias first herbal range of personal care products especially for mums for pre and post natal care.

Himalaya brings along the trust and the science of Ayurveda with its products that been trusted for centuries. This is the first time a baby care brand has gone beyond the regular and thought of the person who is entirely responsible for the baby care and deserves to be treated equally. Himalaya's out of the box thinking has hugely been appreciated by mums. 

I was one of the lucky mums to have been invited to their official launch where I not only witnessed but experienced the newly launched range of Himalaya For MOMS.

In conversation with Mansi Zaveri of  Kidsstoppress 

We all go through physical changes in our bodies during and post pregnancy and it's a scientifically proven fact that fragrances plays a vital role in soothing and calming the mind and serves as a mood regulator and helps in de-stressing. Keeping in mind the above facts Himalaya FOR MOMS range come in different fragrances Rose, Lavender and Jasmine with each having calming effects on skin, body and mind when it comes to rejuvenating our senses and uplifting our moods.

Ms. Poornima Shankar, In-House R&D scientist 

Ms. Poornima Shankar, In-House R&D scientist shared some great insight on how these herbs work wonders for our senses and takes away the pain and stress out of our bodies while relaxing the muscles. She also emphasisedthe brand comprises of natural, safe, effective, gentle and clinically tested products for expecting and new mums.

Himalaya FOR MOM is India’s first herbal range of personal care products for mums, for pre and post-natal care, infused with the power of herbs and natural ingredients, bringing together the therapeutic properties of herbs and science of aromatherapy.

To help mums with their journey of motherhood and make their experience healthier, smoother and more relaxing, Himalaya organised an experiential soirée for mommy bloggers - "Because You Need Taking Care of Too" and gave them a hands on experience of their newly launched products. 

Moms in discussion with Mansi Zaveri over Himalaya for Moms range

The evening was dedicated to all the mums who deserveto be taken care of too. The products were showcased along with the herbs and ingredients for all to have the feel and touch of Indian herbs that goes into the making of these products, keeping it natural and superior from the rest. Himalaya created distinguished experiential zones aligned with variants of the product range Each zone was crafted aesthetically to bring out the natural essence of the herbs.

Asthetically decorated Venue for the Launch of "Himalaya for MOMS"

The beautifully decorated venue made the place so ideal for mums to indulge in conversations and share memories that are closest to their hearts. Mothers felt totally pampered when Himalaya made the evening even more special by treating moms like never before and pampering them with foot spa, pedicure, manicure with their newly launched body butter and to top it all was the unexceptional experience of nail art arranged for lovely 

Himalaya arranged experiential soirée for mommy bloggers -Because "Mothers need taking care of too" 

The Himalaya FOR MOMS products are formulated keeping in mind the safety of the mother as well as the baby and the products are enriched with the goodness of herbs like lavender, cocoa butter and aloe Vera.

The product range includes ‘Soothing body butter’, ‘Toning Massage Oil’, an ‘Anti-rash cream’ and a ‘Nipple Care butter’ catering to specific requirements of pre and post-natal skin care needs such as dryness, soreness and skin rashes. Himalaya will be introducing more products under this range in the coming year!

The newly launched range of "Himalaya for MOMS"

Himalaya FOR MOMS promises to make every mothersjourney of motherhood more beautiful, smoother and extra special.

Tuesday, 13 December 2016

Pampers - 'It Takes 2' focuses on Inclusive Parenting

Pampers has been caring for the world's babies for more than half a century and in turn has grown to become one of the biggest brands of P&G's. Pampers take great care in developing products that benefit babies all over the world. Their commitment and dedication towards bringing up happy and healthier baby has inspired them to launch its latest campaign "IT TAKES 2" highlighting the importance of inclusive parenting and the role it plays in a baby's holistic development.

The whole idea behind this campaign "IT TAKES 2" again lies in the interest of babies at the core. The thought that 'involvement of both the mother and the father in baby chores is essential for the cognitive, social as well as emotional development of the baby' is primarily the purpose of the campaign.

The survey held with 432 parents during the campaign "It Takes 2" brought out some startling facts on parental behaviour.

97% moms believe that IT TAKES 2 to raise a happy, healthy child.

97% doctors believe involvement of both the parents is a must for baby's development.

90% moms want their husbands to be more involved in Baby Care.

88% moms agree that their husbands hesitate to change diapers.

The most shocking facts of all that says "88% dads believe that baby chores primarily need only the moms involvement" needed an instant action to break away the social stigma attached with men taking up baby care duties.

In order to bring in the change in our society and break the stereotype, Pampers held a bloggers meet along with the panel of experts that lead to an insightful discussion on the significance of inclusive Parenting, scientific facts and their personal experiences of baby care.

Miss Banu Ismail, Psychologist, Child Psychotherapist and Psychoanalyst emphasised 'the role of a father helps to separate the symbiotically bonded mother infant pair and provide emotional support to the mother who can in turn emotionally support the baby'. She also said there are evidences that suggests that fathers are biologically no less sensitive to infant signals than mothers.

Research suggests that on an average "the presence of an active, nurturing father is likely to be beneficial to many aspects of a child's development".

Dr. Avinash De Sousa, Consultant Psychiatrist and psychotherapist said, "Both parents play a vital role in the growth and development of a child. It is their 'presence' which is far more important than their 'presents'. The touch and warmth of both the parents develops a strong bond between parents and toddler in early years of growing up and stays forever".

He also emphasised, In this era of globalisation and digital lifestyle, TIME is an important investment that parents need to make for an over all development of a child.

Pampers also demonstrated its Pampers Premium Care Pants
that are so soft & dry that your baby will hardly notice them. These pants come with an all around soft waist band and great dryness feature that absorbs wetness and leaves the pants dry for 12 hours. Infused with baby lotion it protects the baby skin from irritation, redness & nappy rashes and has a unique feature called wetness indicator that turns yellow to blue indicating parents that it's time to change.

These unique pair of Premium Care Pants makes it easy to change the baby's diaper even for fathers who hesitate to do so. Also 86% moms feel changing a diaper can help fathers bond with their babies in a great way.

The prime focus of the event was to change the perception among men and women in our society when it comes to parenting. It takes 2 to make a baby and therefore it takes 2 to raise a baby. It was a great interactive meet where mommy bloggers came up with different perspectives and shared their personal experiences and how their husbands involvement made life so much easier and took the pressure off them.

We have come a long way when it comes to fathers involvement in parenting. More and more fathers are coming forward and willing to share the baby chores. Though it comes naturally to mothers, fathers need to go an extra mile to learn to do few things that they hesitate to do out of fear for the baby.

Moreover it's the Indian society that needs to change the way we bring up babies. Many a times it's looked down upon men who want to help their wives in baby chores. The social stigma that our society carries about men doing the dirty job of cleaning up the mess and being engaged in child care duties need a new perspective.

The mindset has to change and the owners lies on all the moms who are raising boys to ensure they are taught to do anything and everything that a girl child can do. When it comes to taking responsibility they shouldn't step back rather take it up with pride.

I am sure this great campaign rather a movement #ItTakes2 by Pampers in association with mycity4kids will bring a very positive change in our society and the way men look at parenting.

So, here I suggest " A Happy, Healthy Baby Needs Both Ma &Pa"

*The article is previously published at mycity4kids